The Full Score
How we measure quality
Most audits grade one thing, like speed or SEO. The Full Score measures the six dimensions that decide whether a site actually works, then turns the gaps into a prioritized plan. The grade is the diagnosis. The plan is the deliverable.
Six dimensions of a site that performs
Brand & Design
Does the site look like the institution you are — typography, color, imagery, and hierarchy that match the room you perform in.
Message & Persuasion
Is the value clear in five seconds, with a reason to act on every page.
Technical Foundation
Speed, accessibility, SEO, mobile, and structured data — measured in a real browser, not assumed.
Integrations & Workflow
Ticketing, donations, applications, and email connected into the site, not bolted on around it.
Maintainability & Ownership
Can your team update it without a developer, and do you actually own what you paid for.
Conversion & Growth
Does it turn visitors into ticket buyers, applicants, and donors over a full season.
What we measure that others miss
We run your current site and our build through a real browser, not just a snapshot of the code. That catches the things that quietly cost you reach and trust.
Text legibility over photos
We measure the real contrast of every headline sitting on a hero image. Automated checkers skip this, so illegible white-on-photo text passes most audits.
Mobile fit at phone width
Rendered at a real 390px phone: no sideways scrolling, tap targets big enough to hit, text large enough to read.
Real page speed
Largest Contentful Paint, layout shift, and total page weight, measured on a cold load. These are the numbers Google ranks on.
Image weight
Photos sized and compressed for the web, not multi-megabyte originals that crawl on a phone and burn data.
Buttons that actually work
Every call to action is click-tested, so nothing on the page quietly does nothing.
See your site’s Full Score
We’ll run the same measurements on your current site and send you the report, free. You’ll see exactly where it stands and what to fix first, whether or not we ever work together.
Book a free Full Score review