Insights & Resources

Practical guides, case studies, and digital strategy insights for classical music festival leaders navigating websites, application systems, and enrollment growth.

2026-06-24

A Choir That Sang for Presidents, Hidden Behind “Under Construction”

A redesign concept for the Wendell P. Whalum Community Chorus: a sixty-year Atlanta choir that sang for Carter, Mandela, and Carnegie Hall, with all of it buried behind a “Site Under Construction” page. Full Score 58 → 98.

2026-06-24

Putting a Free Jazz Festival’s Lineup Back on Stage

A redesign concept for Brass City Jazz Fest: a fast, cinematic festival site where the Billboard-charting lineup leads and the sponsors who keep it free are finally visible. Full Score 62 → 94.

2026-06-20

How We Moved a Church Off WordPress Without Touching Their Email

A bespoke rebuild for Holy Trinity Covina: off WordPress, onto a fast static site scoring 96/100 on The Full Score, with the parish email untouched through the cutover.

2026-04-24

Your Festival Website Ends at the Apply Button. Here's What That Costs You.

When applicants click Apply, most classical festivals hand them off to a different website. That handoff costs brand continuity, SEO ranking, analytics, and conversion data. Here's how to see it, and what to do about it.

2026-04-23

Why Classical Summer Festivals Overpay for Submission Software

Most classical summer festivals pay enterprise prices for small-festival problems. Here's an honest breakdown of the market and where the pricing vacuum sits.

2026-04-20

How to Accept Online Donations for Your Choir

A practical guide for choir directors on setting up online donations, choosing the right tools, and turning one-time givers into long-term supporters.

2026-04-16

Best Website Platforms for Music Festivals

Choosing the right music festival website platform affects ticket sales, donor trust, and search visibility. Here's how to pick the one that fits your festival.

2026-04-08

Why Your Orchestra Needs a Modern Website in 2026

Your website is often the first impression a potential audience member, donor, or musician has of your orchestra. Here's what a modern site should do and why it matters.

2025-03-03

How We Built a Digital Photo Competition for Sierra Canyon School

Behind the scenes of replacing a paper-based photo competition with a mobile-first digital platform.

2025-01-15

5 Ways Classical Music Festivals Lose Applicants Online

Common website and funnel mistakes that cost festivals qualified applicants—and how to fix them.

2024-12-20

Case Study: How Chroma Festival Modernized Their Digital Presence

Behind the scenes of building a modern festival website with application funnels and CRM integration.