Atlantic Chamber Ensemble

Client Profile

Atlantic Chamber Ensemble (Demo Preview)

Project Summary

The Atlantic Chamber Ensemble is a dynamic group of professional musicians based in Richmond, Virginia, drawn from the Richmond Symphony and artist faculty at institutions like VCU, William & Mary, LSU, and the University of Oklahoma. A 501(c)(3) founded in 2011, ACE commissions and programs music seldom heard, performing in houses, churches, galleries, and off-the-beaten-path venues. This bespoke demo replaces their dated Wix site with a dark, editorial "concert poster" design while keeping every section editable in the Fugue Lab CMS.

Objectives

• Replace an aging, template-feeling Wix site with a distinctive, brand-true visual identity
• Foreground ACE’s commissioning and new-music mission rather than a generic ensemble layout
• Present the Hearsay album and its program in a way that invites listening across streaming platforms
• Give all 10 musicians proper bio pages and make the roster owner-editable without breaking the design
• Ship a fast, accessible, search-optimized site with structured data for the group and its members

What We Implemented

• Bespoke hand-coded Vite + React site on the @gjl/site-kit SSG runtime, prerendered per route with canonical tags, sitemap, and robots
• Modern-editorial "concert poster" theme: near-black ink canvas with a single acid-chartreuse signal, Space Grotesk display + Newsreader body serif
• Signature numbered editorial ledger driving the Hearsay tracklist and the past-projects archive
• JSON-LD MusicGroup structured data listing all 10 members; duotone photo treatment to unify mixed-quality source photos
• CMS-editable surface seeded via @gjl/cms: home hero, intro lede, 10 musician bios, Hearsay tracklist, and the projects archive
• Fail-closed content gate with per-block static fallbacks so an editor can change copy without breaking the layout
• Optimized WebP image variants served from S3 + CloudFront; CMS publish owns the site’s S3 prefix

Results

• Rendered quality audit scored 98/100 (A), with accessibility, SEO, content, and structured data all at 100
• Seven full pages mapped 1:1 to the live site, each prerendered for fast first paint and clean indexing
• All 10 musician bios, the full Hearsay program, and the projects archive made owner-editable through the CMS
• A clearly differentiated, premium identity that reads as ACE’s own, not a template, across desktop and mobile