Chroma Festival — Logo Exploration

Brand identity exploration for an international music festival. These concept designs feature an innovative 11-color chromatic brandmark, beautifully connecting the festival name "Chroma" with the 11 notes of the chromatic scale.

Client Profile

International classical music festival in Miskolc, Hungary

Project Summary

The festival wanted to explore logo concepts that would capture their unique mission of bringing color and vibrancy to classical music education.

Objectives

• Create a memorable logo connecting the concept of "chroma" (color) with music theory
• Design a flexible brand system that works across digital and print applications
• Establish a professional, international presence that appeals to students and faculty

What We Implemented

• Developed a unique 11-color brandmark representing the 11 chromatic notes
• Created multiple logo variations for different use cases and backgrounds
• Designed with scalability in mind for both large-format print and small digital icons
• Explored color palettes and typography that reflect both artistry and professionalism

Results

• Delivered multiple concept directions showcasing the chromatic color-music connection
• Created a distinctive visual approach that stands out in the festival landscape
• Demonstrated how design can tell a musical story at first glance