Chroma Festival — Logo Exploration
Brand identity exploration for an international music festival. These concept designs feature an innovative 11-color chromatic brandmark, beautifully connecting the festival name "Chroma" with the 11 notes of the chromatic scale.
Client Profile
Chroma International Music Festival
Project Summary
Developed brand identity concepts for the Chroma International Music Festival, exploring visual connections between the festival name and musical chromatic scale. The 11-color brandmark represents the 11 notes of the chromatic scale.
Objectives
- Create memorable visual identity for new festival
- Connect "Chroma" name to musical meaning
- Develop versatile mark for print and digital use
- Establish sophisticated, international aesthetic
What We Implemented
- Multiple concept directions explored
- 11-color chromatic brandmark design
- Typography and color palette development
- Versatile mark for various applications
Results
- Strong brand foundation for festival launch
- Unique visual identity in festival space
- Meaningful connection to musical heritage
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Planning a festival?
From applications to websites, we help festivals succeed online.
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