Year-Round Digital Support for Your Festival
Your festival doesn't stop after launch season. You need email campaigns during application season. Website updates throughout the year. Analytics to track enrollment. SEO improvements for next year's recruitment.
Our Festival Digital Growth Retainer gives you ongoing support tailored to your festival cycle—so you can focus on creating transformative musical experiences while we handle your digital strategy.
Think of us as an extension of your team—someone who understands both the music and the tech.
Why Festivals Need Year-Round Digital Support
Seasonal Recruitment Cycles
Your digital needs change throughout the year. Application season requires email nurturing. Post-season needs website updates and enrollment analysis. You need someone who understands this rhythm.
Ongoing Website Updates
Faculty changes. Programs evolve. Schedules shift. You need someone who can update your website quickly without waiting weeks for a developer to respond.
Email Campaigns During Application Season
Inquiry nurture emails. Application reminders. Enrollment confirmations. Alumni updates. These don't write and send themselves—you need consistent campaign management.
No Time for SEO or Analytics
You know you should be tracking website traffic, application sources, and enrollment metrics. But who has time? You need someone monitoring this continuously.
Technical Issues & Bug Fixes
Forms break. Integrations stop working. Emails bounce. When tech issues happen mid-application season, you can't wait days for a fix. You need immediate support.
No Strategic Partner
You need someone who understands your festival's goals, tracks progress year over year, and proactively suggests improvements. Not just a vendor who builds once and disappears.
A one-time website build isn't enough. Festivals need ongoing digital support aligned with their recruitment and operations cycle.
Three Retainer Tiers
Choose the level of support that matches your festival's growth stage and digital needs.
Essential Support
$1,500-$2,500/month
For festivals that need reliable maintenance and basic updates.
- Website hosting & maintenance
- Monthly content updates (programs, faculty, schedules)
- Technical support & bug fixes
- Basic analytics reporting
- Email support (48-hour response)
Growth Partner
$3,000-$4,500/month
For festivals focused on growing enrollment and digital presence.
- Everything in Essential Support
- Monthly email campaigns (applicant nurture, alumni)
- Application funnel optimization
- SEO monitoring & improvements
- Quarterly strategy calls
- Priority support (24-hour response)
Full-Service Digital
$5,000-$6,000/month
For festivals that want a comprehensive digital growth partner.
- Everything in Growth Partner
- CRM management & optimization
- Advanced analytics & enrollment tracking
- Social media content strategy
- Paid ad campaign management (ad spend separate)
- Weekly check-ins & on-call support
What's Included Across All Tiers
Core services that every festival retainer includes, regardless of tier.
Festival Cycle Planning
We align digital strategy with your recruitment timeline—from summer planning to application season to enrollment close.
Ongoing Website Updates
Program changes, faculty updates, schedule adjustments, and content refreshes handled promptly.
Technical Maintenance
Hosting, security updates, backups, SSL management, and performance monitoring—all managed for you.
Analytics & Reporting
Track website traffic, application funnel metrics, and enrollment data to understand what's working.
Strategic Guidance
Regular consultation on digital strategy, enrollment optimization, and tech improvements tailored to your festival's goals.
Direct Access
No ticketing systems or endless back-and-forth. Email, call, or Slack directly with someone who knows your festival.
How Your Retainer Works
January-March: Planning Season
We help plan your summer recruitment strategy, update website content for the new season, and prepare email campaigns for application launch.
April-May: Pre-Season Push
Email campaigns to nurture inquiries, SEO improvements to rank for summer program searches, last-minute website updates before applications open.
June-August: Application Season
Automated email sequences nurturing applicants, funnel optimization to reduce drop-offs, real-time analytics tracking, technical support for any issues.
September-November: Post-Season Review
Analyze enrollment data, review what worked and what didn't, plan improvements for next year, update website with new faculty/programs.
December: Strategic Planning
Year-end strategy session, set digital goals for next year, prepare budget for additional projects if needed.
Your retainer adapts to your festival's seasonal rhythm—not a generic monthly checklist.
Why Festivals Choose Retainer Support
Predictable Monthly Investment
No surprise invoices. Budgetable monthly cost. Pause anytime if your needs change.
Continuous Improvement
We track metrics year over year and continuously optimize your funnel, website, and campaigns for better enrollment.
Faster Response Times
Retainer clients get priority support. Bug fixes within 24 hours. Content updates within 48 hours. No waiting weeks for availability.
Proactive Strategy
We don't wait for you to ask. We proactively suggest improvements, identify opportunities, and keep you ahead of the curve.
Deep Festival Knowledge
After a few months, we know your programs, your audience, your goals. We become true partners, not just vendors.
Enrollment Growth Over Time
Small optimizations compound. Email campaigns improve. SEO rankings increase. Funnel conversion rates rise. Enrollment grows year over year.
Frequently Asked Questions
Can we start with a lower tier and upgrade later?
Absolutely. Many festivals start with Essential Support and upgrade to Growth Partner as their needs grow. You can adjust your tier anytime.
What happens if we need to pause the retainer?
No problem. You can pause your retainer anytime (for example, during off-season when you don't need active support). Just give us 30 days notice.
Do we need to have our website built by you first?
Not necessarily. We can provide retainer support for websites built by other developers. However, we work most efficiently with sites we built because we know the codebase.
How do email campaigns work?
We write, design, and schedule email campaigns aligned with your festival calendar. You review and approve before sending. We track open rates, click rates, and adjust strategy based on data.
Can we request additional features or projects during the retainer?
Yes. Small features are included in your monthly hours. Larger projects (new application forms, major redesigns) can be quoted separately.
How is this different from hiring a full-time marketing person?
You get specialized festival website + digital marketing expertise for a fraction of the cost of a full-time hire. Plus, we bring technical skills (development, integrations, analytics) that most marketing staff don't have.