Year-Round Digital Support for Your Festival
Your festival doesn't stop after launch season. You need email campaigns during application season. Website updates throughout the year. Analytics to track enrollment. SEO improvements for next year's recruitment.
The Festival Platform plan gives you ongoing support tailored to your festival cycle, so you can focus on creating transformative musical experiences while we handle your digital strategy.
Think of us as an extension of your team, someone who understands both the music and the tech.
Why Festivals Need Year-Round Digital Support
Seasonal Recruitment Cycles
Your digital needs change throughout the year. Application season requires email nurturing. Post-season needs website updates and enrollment analysis. You need someone who understands this rhythm.
Ongoing Website Updates
Faculty changes. Programs evolve. Schedules shift. You need someone who can update your website quickly without waiting weeks for a developer to respond.
Email Campaigns During Application Season
Inquiry nurture emails. Application reminders. Enrollment confirmations. Alumni updates. These don't write and send themselves. You need consistent campaign management.
No Time for SEO or Analytics
You know you should be tracking website traffic, application sources, and enrollment metrics. But who has time? You need someone monitoring this continuously.
Technical Issues & Bug Fixes
Forms break. Integrations stop working. Emails bounce. When tech issues happen mid-application season, you can't wait days for a fix. You need immediate support.
No Strategic Partner
You need someone who understands your festival's goals, tracks progress year over year, and proactively suggests improvements. Not just a vendor who builds once and disappears.
A one-time website build isn't enough. Festivals need ongoing digital support aligned with their recruitment and operations cycle.
Two Plans Plus Project Add-Ons
The short version: $500 a month if you have a designer, $1,000 a month if you would rather not hire one. Every plan includes the underlying software.
Festival Platform
$500/mo
Website plus Applications plus Email plus Ticketing, light-managed.
- Festival website with hosting & editor
- Application forms built for auditions
- Email marketing for applicants & alumni
- Ticketing with QR check-in
- Light-managed: we keep it all running
- Best fit if you have your own designer
Concierge
$1,000-1,500/mo
Everything done for you across all capabilities, plus strategy. Fundraising and box office run for you live here, and for festivals it covers Applications, branding, and launch.
- Everything in Festival Platform
- Branding & a design retainer
- Done-for-you launch & content
- Email campaigns written & sent for you
- Season-long strategy
Project add-ons
$1-3K one-time
Logo, brand refresh, print programs, photography, or a season campaign. One-time, any plan.
- Logo design or brand refresh
- Print programs
- Season campaign creative
- Scoped & quoted up front
- Available on either plan
Both plans start with a one-time onboarding (the $250 Launch build counts as it) and a 3-month minimum term, then run month to month. Leaving is always free, and you take a full export of your data with you.
Want a single managed service instead of the full festival stack? See our Done-For-You Services page.
What's Included in Both Plans
Core services that every festival plan includes.
Festival Cycle Planning
We align digital strategy with your recruitment timeline, from summer planning to application season to enrollment close.
Ongoing Website Updates
Program changes, faculty updates, schedule adjustments, and content refreshes handled promptly.
Technical Maintenance
Hosting, security updates, backups, SSL management, and performance monitoring, all managed for you.
Analytics & Reporting
Track website traffic, application funnel metrics, and enrollment data to understand what's working.
Strategic Guidance
Regular consultation on digital strategy, enrollment optimization, and tech improvements tailored to your festival's goals.
Direct Access
No ticketing systems or endless back-and-forth. Email, call, or Slack directly with someone who knows your festival.
How Your Plan Works
January-March: Planning Season
We help plan your summer recruitment strategy, update website content for the new season, and prepare email campaigns for application launch.
April-May: Pre-Season Push
Email campaigns to nurture inquiries, SEO improvements to rank for summer program searches, last-minute website updates before applications open.
June-August: Application Season
Automated email sequences nurturing applicants, funnel optimization to reduce drop-offs, real-time analytics tracking, technical support for any issues.
September-November: Post-Season Review
Analyze enrollment data, review what worked and what didn't, plan improvements for next year, update website with new faculty/programs.
December: Strategic Planning
Year-end strategy session, set digital goals for next year, prepare budget for additional projects if needed.
Your plan adapts to your festival's seasonal rhythm, not a generic monthly checklist.
Why Festivals Choose Year-Round Support
Predictable Monthly Investment
No surprise invoices. One monthly price you can plan around. After the 3-month minimum, you are month to month.
Continuous Improvement
We track metrics year over year and continuously optimize your funnel, website, and campaigns for better enrollment.
Faster Response Times
Festival clients get priority support. Urgent bug fixes come first, especially mid-application season. No waiting weeks for availability.
Proactive Strategy
We don't wait for you to ask. We proactively suggest improvements, identify opportunities, and keep you ahead of the curve.
Deep Festival Knowledge
After a few months, we know your programs, your audience, your goals. We become true partners, not just vendors.
Enrollment Growth Over Time
Small optimizations compound. Email campaigns improve. SEO rankings increase. Funnel conversion rates rise. Enrollment grows year over year.
Frequently Asked Questions
Can we start with Festival Platform and upgrade later?
Yes. Many festivals start on Festival Platform and move to Concierge when they want branding, design, and content handled too. You can adjust your plan anytime.
What are the terms?
Both plans start with a one-time onboarding (the $250 Launch build counts as it) and a 3-month minimum term. After that you are month to month. Leaving is always free, and you get a full export of your data.
Do we need to have our website built by you first?
Not necessarily. We can take over a website built elsewhere after a one-time onboarding. If we build your site, the $250 Launch build counts as your onboarding.
How do email campaigns work?
On Concierge, we write, design, and schedule email campaigns aligned with your festival calendar. You review and approve before sending. On Festival Platform, you get the email software and we keep it running.
Can we request additional projects during the plan?
Yes. One-time project add-ons like a logo, brand refresh, print programs, or a season campaign run $1-3K. Anything larger is scoped and quoted up front.
How is this different from hiring a full-time marketing person?
You get specialized festival website + digital marketing expertise for a fraction of the cost of a full-time hire. Plus, we bring technical skills (development, integrations, analytics) that most marketing staff don't have.