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Instagram layouts for your season.

34 ways to lay out a post, each shown at the exact size Instagram uses (1080×1350). Announcements, deadlines, programmes, thank-yous. Built around real photographs of your own people and your own hall, not stock.

Building a post
A cover, two or three body slides, then a closing card. Seven to ten slides is the length that holds attention.
Photographs
A picture of your choir, your hall or a rehearsal beats anything bought. A phone photograph is fine; stock is not.
Words
One idea per slide. If a slide needs two paragraphs, it is really two slides.
Looking designed
Stay inside one group across a single post, then change group between posts. A post built from one layout looks like a template.

Season campaign

A band of colour above, dark below, your photograph crossing between them. Keep the layout, change the colour and the picture, and every post in a season still looks related.

The people behind
the deadline
Fugue Lab
Applications open 1 November
fuguelab.com
FESTIVALSSeason 2027

Field split

Slide 1 / series

Cover. A band of colour, your photograph rising into it, and one mark where a face would be. Change the colour and the picture each time and a whole season still reads as one campaign.

On the cycle
A festival is an admissions season that happens to have a website.
Applications, site, email and ticketing against one contact record.

Field quiet

Body slide

A words-only slide that still belongs to the campaign. The heading crosses the colour break, so it holds attention without a photograph.

Formal and typographic

Closer to a concert poster than a social post. Corner lettering, centred capitals, and ruled tables for dates and venues.

F+L
Applications
Open
Chroma Festival
2027 Season
Deadline 15 January
Cleveland, Ohio
L|F

Corner frame

Slide 1

Announcement. Letters pinned to the corners frame the slide instead of a logo sitting in one, which leaves the middle clear for what you are announcing.

(01)
(02)
(03)
Decoding
the audition
cycle
A short guide for festival directors

Scattered plates

Body slide

Contents or overview. Small numbered pictures placed around a title, deliberately off the grid so it reads as arranged by hand.

What one system
replaces
Applications
Intake, scoring, decisions
Website
Programme, artists, dates
Email
Segments that know who applied
Ticketing
Same contact, same history
Fugue Lab

Ruled schedule

Detail slide

Dates, times and venues. Dense information with no boxes or cards. This is the slide most festivals need and few have.

The deadline should not
be the hardest week
of your year
fuguelab.com

Mist field

Breath / closer

A pause between louder slides. One line on soft light, for a thought that needs room around it.

Warm and hand assembled

Photographic, with notes and annotations stuck on top at an angle. The least corporate of the seven, and the closest to how people actually post.

how to survive
deadline
without a spreadsheet
the part nobody warns you about is the week AFTER it closes
save this for January

Sticker cover

Slide 1

Cover. A photograph, one big word, and notes stuck on at an angle. Warm and handmade rather than corporate.

You are not paying for software. You are paying per applicant.
which means growth is the thing that costs you

Dashed quote card

Body slide

A single strong statement on a card that looks cut out and placed. Good for the line you want quoted back to you.

The deadline is not the work. The reconciliation after it is.
Where it goes wrongFour systems, none of which agree on who applied.
it happens every single year

Bracket heading

Body slide

Marks either side of the word that carries the sentence. Emphasis without shouting, over a photograph.

Three things that break at 72 hours out
Video links expiring before review
Repertoire pasted into free text
Scholarships in a side sheet
all three, every year

Pill bullets

List slide

Three or four short points as rounded rows. Stays readable over any picture, because every row carries its own background.

Quiet and spacious

Cream and mustard, generous space, small photographs carrying fine rules. Expensive looking without being loud.

The Admissions Cycle
A quiet argument for one system
Fugue Lab / Festivals
01
Holy Trinity, Sunday morning

Title and rule

Slide 1

Opening slide, quiet and spacious. A title, a fine rule, and one small photograph carrying a number.

On pricing
A per applicant fee is a tax on the thing every festival says it wants. It is charged at exactly the moment you are least able to argue with it, and it scales with your success rather than with the work done for you. Flat monthly is not a discount. It is a different relationship.
Growth should not be the line item.
Fugue Lab

Mustard field

Body slide

A block of colour to break a run of pale slides. One idea, set as a short paragraph.

From the field
I built this because I was the person doing it at eleven at night.
Garrett John Law

Arch quote

Voice slide

A line of praise or a quotation over an arched photograph. For words that came from someone else.

One continuous panel

Designed so a whole post reads as a single long panel as the reader swipes, with a fine line joining each slide to the next.

Applications
Fugue Lab
One record,start to finish
An applicant who becomes an attendee stays the same person, in the same system, with the same history attached.
02

Seam panel

Body slide (panoramic)

Part of a continuous run. The fine line down the edge joins each slide to the next, so a whole post reads as one long panel.

The stack
Four capabilities, priced on their own
Applications, website, email, ticketing. Turn on what you need and the total is the sum. Nothing is bundled to pad it out.
03

Swatch panel

Body slide (panoramic)

Opens with a row of colours or categories, then the explanation. For anything that comes as a set.

Printed and orderly

Colour covers at each end, pale slides between, and a fine rule under every heading. For programmes, deadlines and anything with detail.

Fugue Lab
What the audition cycle actually costs you.
Swipe

Field cover

Slide 1

Cover. Your mark centred between two rules, the title low and in capitals. Formal, and it looks printed.

+
The fee is not the cost.
Per applicant pricing is the visible line. The invisible one is the week of your life spent moving files between four systems that were never introduced to each other.
The deadline is a cliff.
Everything arrives in the last seventy two hours. If the handoff is manual, that is when it breaks, and that is when your applicants are watching.
01 / 4

Plus body

Body slide

Two points on one slide, each with a heading and a short paragraph. The most words this set carries comfortably.

Scores in one tab, recordings in another, decisions in your inbox.
Nobody owns the handoff, so it becomes whoever is still awake. The work is not the reviewing. The work is the reconciliation afterwards, and it is invisible in every demo you have ever been given.
Rehearsal, Holy Trinity
02 / 4

Column and plate

Body slide

A heading across the top, then text beside a placed photograph. For explaining something with a picture alongside it.

One record, from application to ticket.
Chroma runs applications, the website and the mailing list against a single contact. An applicant who becomes an attendee does not become a second person in a second system.
FestivalChroma
StackApplications, CMS, Email
Year2026
03 / 4

Credits block

Body slide

A photograph, a short explanation, and a small credit line beneath. The credits are what make it look considered.

Flat monthly. No per applicant fee, ever.
fuguelab.com

Field closer

Final slide

Last slide. A closing sentence and the icons that ask for a save or a share.

Soft and photographic

Arched picture crops with a mix of italic and upright type. Friendlier than the formal sets, and forgiving of an imperfect photograph.

Fugue Lab
for festival directors
Four systems, one deadline.
01

Half field cover

Slide 1

Cover. Colour on one side, photograph on the other. Works even when the picture is not your strongest.

What breaks in the last seventy two hours
  • Video links that expire before review
  • Repertoire lists pasted into a free text box
  • Scholarship decisions tracked in a side spreadsheet
  • Waitlist email sent to the wrong segment
02

Arch and list

Body slide

An arched photograph over a short list. Friendly, and readable at a glance.

Built by a conductor.
Send this to whoever runs your deadline
fuguelab.com

Arch closer

Final slide

Last slide. An arched photograph, a sign off, and where to find you.

Photograph first

The picture is the whole slide and the words sit on it. Needs a photograph strong enough to carry a frame on its own.

Fugue Lab
what
festival
directors
never
say
notes from the audition cycle

Cascade

Hook / slide 1

Cover. Your words stepped down the slide, one to a line, straight onto the photograph. Bold, and hard to scroll past.

Nobody ever applied to a festival because the form was nice.

Understate

Breath / transition

One short line, low on an undimmed photograph. Confident, and the cheapest way to look expensive.

After the deadline
The spreadsheet is the second job.
Scores in one tab, recordings in a Drive folder, decisions in your inbox. Nobody owns the handoff.

Lower third

Body slide

Heading and a supporting line along the bottom, like a documentary caption. Carries longer text without hiding the picture.

$5,000
What a 500 applicant cycle costs in SlideRoom submission fees alone, before a single person is admitted.
SlideRoom published pricing, audition video band

Numeral

Proof point

One number at full height. Use it only for a figure you can name a source for.

The website is fine until it still lists a concert from March.
Fugue Lab

Refrain

Escalating list / whole carousel

One photograph carries every slide and the sentence restarts on each one, so only the last clause changes. Built for a list that gets worse as it goes. The repeated half sits back; the new half comes forward.

Cards on photographs

Something pale floats over the picture and holds the words. Keeps longer text readable without dimming the photograph.

The real cost
Per applicant pricing taxes the thing you want more of.
Every extra application becomes a line item. Sooner or later you catch yourself hoping fewer people apply.

Plate

Body slide

A cream card set slightly askew on a photograph. Holds the most text of any of these and stays easy to read.

‹ Notes ···
a festival is not a website with a form bolted on,it is an admissions cycle that happens to have a website.

Notes

Aside / one liner

A phone note over a photograph, so it reads as a caught thought. Effective once in a post, tiring if repeated.

Chroma Festival / 2026
Applications, site and email on one record.

Caption strip

Body slide

A picture above, a caption band below, like a film still. The most legible of these in a crowded feed.

Paper

Light background with the photograph placed into it. The clearest break from a dark, glossy look.

For festival directors
You are running admissions in a spreadsheet.
Not because you chose to, but because the tool built for it charges by the applicant, and the free one does not know what a repertoire list is.
Holy Trinity, Sunday morning

Broadside

Hook / statement

A large heading on paper with the photograph small at the foot. The furthest thing here from a stock template.

What changed
One deadline. Four systems.
Chroma moved applications, the website and the mailing list onto one contact record. The deadline stopped being a fire drill.

Spread

Body slide

Photograph on top, words below on paper. The reliable choice when your subject sits low in the frame.

I built this because I was the person doing it at eleven at night.
Garrett John Law
Founder, Fugue Lab

Pull quote

Voice / testimonial

A quotation set large, with the name beneath. For a sentence from a singer, a parent, or a review.